Better food choices begin with better information.
NutriChoice (Canada) Inc. is a North Vancouver company developing a restaurant marketplace around detailed menu information. We want to make it easier for diners to understand what is in a meal and for restaurants to keep that information useful.
Useful information starts with better questions.
We’re building the platform and the information process together, with a staged pilot designed to test both.
Explore a fictional meal record →
Illustrative photographyWhy we started
A menu description can make a dish sound appealing without explaining its ingredients, portion or preparation. Our work starts with that gap. We are building the product and the restaurant workflow together so the information shown to diners has a clear source.
How we are building
NutriChoice was founded in 2024. Since then, the team has worked on product design, restaurant relationships and platform development. Our next step is a staged pilot that tests the software alongside real kitchen workflows before broader onboarding.
The people responsible
Mohsen Shahriyari
Chief Executive OfficerBusiness strategy, restaurant economics and quality-management design. Background in business administration, industrial engineering and service-business development.
Amir Fatehi
Chief Technology OfficerPlatform architecture and contracted development. Software engineering experience across healthcare, retail and customer-service technology.
Fatemeh Pakravani
Chief Marketing OfficerBased in North Vancouver, leading local restaurant relationships and pilot coordination. Experience in digital marketing and Canadian restaurant marketing.
Progress we can show
Company foundation and initial market research.
Product design and first pilot agreement.
Contracted platform development underway.